Honda Insight – The Making of “Let it Shine” from Honda on Vimeo.
Honda’s will always be my bike of choice (although I was partial to the KX in my youth) …
anywho, I love Honda ad campaigns, and of course they are the work of Wieden+Kennedy – I say ‘of course’, I only just discovered this, but it doesn’t surprise me, cos I usually enjoy their work.
Their TV campaign- ‘Honda Everything – ‘Everything we do’ introduced to promote the Honda Civic totally grabs me (it highlights Honda’s breadth of engineering expertise – anything from cars to quads to marine vehicles. Clever stuff). Another example (see link above)- The Making of the ‘Let it Shine’ video offers up a brief glimpse into concepts and what goes on behind the scenes … the level of co-ordination that goes into these kind of things is inspiring.
